Browsing: Energy Online

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Temperatures go down as ad spend goes up: energy companies push their power
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It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.

News
Ads of the week: 21 June
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It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.

News
Energy Online and Contagion repel door-to-door salespeople with an angry doorknocker
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We’ve all had it. You’re having a nice relaxing evening at home after a busy day, and then you hear it. The dreaded door knock. You think, ‘But I’m not expecting anyone’. Then you open the door to see someone standing there, smiling nervously, clipboard in hand before they start awkwardly or over-enthusiastically bumbling through their speech on how you should switch internet provider, switch power company or switch religion. As you stare at them trying to look earnest, nodding and lapping up a healthy dose of second-hand apprehension and embarrassment you think to yourself, why must doorknockers exist? Power company Energy Online, which has vowed not to have doorknockers, has released an ad showing the most ideal doorknocking scenario.

News
They come in peace: Energy Online gets Aucklanders looking skyward with UFO stunt
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Drones are often associated with remote-controlled killing and maiming in war zones, but they’re starting to find a more peaceful, playful place in the real world, whether it’s taking a selfie with a difference, delivering a pizza or, potentially, dropping off your online purchases. And to announce its arrival in the Auckland market, Energy Online has put one to good use to get punters chatting about a mysterious UFO.