The conversation around education in New Zealand is set to change as more than 100 companies have signed an open letter declaring tertiary qualifications are extraneous for a range of roles within their workplaces. However, a quick look at the marketing, media and communications category shows it’s not there yet.
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.
Yesterday, Uber announced via an email and social media that it would be reducing its rates by 20 percent. We asked three Uber drivers how they felt about getting their pay rates cut by 20 percent. Understandably, the response wasn’t great. And what’s more is that with the gig economy growing every year, we could soon see their disappointment spread to other industries as well.
Some estimates suggest that as much as 43 percent of all jobs currently existing will be automated by 2033, leading to millions of people in the workforce having to find new jobs. This obviously puts many of us in an awkward position in that our responsibilities might one day decline into polishing the robot that can do our job much faster and more accurately than what we ever could. So to give workers an indication of how much risk automation poses to them, the National Public Radio (NPR) website has released an interactive web tool that gives visitors an indication of how likely it is that a robot will one day do their jobs.
In an effort to subvert the preconceptions attached to working at the company, McDonald’s has a launched a new campaign via DDB that gives viewers a look at some of the success stories that have emerged from starting a career at one of the stores.
Australasian food giant Goodman Fielder is apparently cutting staff from its New Zealand operations.
Helen Souness is the Kiwi marketing director responsible for managing SEEK, the hugely successful online trans-Tasman employment brand. She’s based at the company’s Melbourne HQ but regularly returns to New Zealand to develop and test campaigns and jumped back across the ditch last week to host a series of local marketing workshops and forums for SEEK’s diverse bunch of large and small advertisers, where she provided plenty of insights around how it became a celebrated employer and consumer brand.