Earlier this week, Oxford dictionaries declared the ‘Face with Tears of Joy’ emoji its word of the year. While certainly an unusual decision, those behind the publication justified it by pointing to the proliferation of these animated caricatures across all forms of communication in recent years. And Durex is now calling for an expansion of the emoji catalogue currently available to users.
Four-person Swedish agency Dogwash has released a quirky campaign that allows ad folk to accurately express their thoughts through a catalogue of emojis that can be downloaded from the app store. And since most agencies always have one eye on the gong, the emoji suite includes Cannes Lions, Clios, D&D Pencils and a host of other award-themed options.