Browsing: Emma Popping

Let’s get it on: Maritime NZ and DraftFCB go back to the ’80s for summer safety campaign

While most Kiwi boaties now carry life jackets on their vessel, they’re only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.