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Sky TV subs off Sky Sport – The Magazine—UPDATED
As Sky TV continues to embrace digital marketing, it has brought the curtain down on Sky Sport – The Magazine.
As Sky TV continues to embrace digital marketing, it has brought the curtain down on Sky Sport – The Magazine.
After a host of senior management changes and a fair bit of hunkering down on the marketing front, Fairfax seems to have got its ducks in a row and regained some confidence and is once again promoting its products and capabilities. And its latest effort is a new trade campaign that aims to switch the focus from volume metrics to its ability to target different groups across its print and online assets.