Browsing: EMANZ

Opinion
Winning in real-life: Mark Pickering’s experiential entry tips
By

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

Movings & Shakings
Movings/Shakings: 22 June
By

Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

Opinion
Cracking the moral code: Rich Adams on how to keep experiential marketers in line
By

Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?  

News
Shifty business…
By

… as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.