Browsing: email

News
Fly Buys vamps up its email service
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Fly Buys has made a few innovations to its service lately, having recently published a new and improved flyer-turned-magazine with Tangible Media and now it’s launched a new email approach developed with 1-1 and JustOne.

News
You’ve got (effective) mail, says NZ Post study
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Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it’s on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

News
MSN weighs up the opt-ins
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Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.