Fly Buys has added a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.
Marketing, advertising & media intelligence
Growth HQ founder James Kemp says that part of the reason why he likes marketing automation is because he's lazy. And it comes as an added bonus that it has also generated some favourable results for his business.
Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.
Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.
It may be a relatively unsexy side of the digital marketing world. But there's no doubt email is powerful (read this if you don't believe it). And the Jericho Email Marketing Metrics Report for 2010, which crunched tens of millions of permission-based commercial emails in New Zealand, has shown that email drives massive readership and clicks—especially on Mondays.