Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
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It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.