articles tagged 'EightyOne'

Chris Bleackley joins EightyOne

  • Advertisement
  • May 25, 2018
  • StopPress Team
Chris Bleackley joins EightyOne

Creative shop EightyOne has appointed Chris Bleackley as creative director. While Bleackley has long been part of the picture at EightyOne, he's now joined to take the helm and is helping to run the ship.

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SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

  • Voices
  • March 19, 2018
  • Matt West
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.

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Ads of the Week: 11 April

  • TVC of the Week
  • April 11, 2017
  • StopPress Team
Ads of the Week: 11 April

Pats on the back for Westpac, David Reid Homes and Testicular Cancer New Zealand.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Programmatic Guide
Programmatic Guide
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
TVNZ-NZ Marketing Awards 2018
TVNZ-NZ Marketing Awards 2018
The Hot List 2018
The Hot List 2018
What Makes us Click
What Makes us Click
StopPress + KBR Digital
StopPress + KBR Digital
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Cannes 2018
Cannes 2018
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
The Stoppies 2017
The Stoppies 2017
MPA Magazine 360
MPA Magazine 360
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
StopPress@SXSW
StopPress@SXSW
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2016
TVNZ-NZ Marketing Awards 2016
TVNZ New Season Launch 2017
TVNZ New Season Launch 2017
Inside KPEX
Inside KPEX
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
Fully Automated: a StopPress series brought to you by Marketo
Fully Automated: a StopPress series brought to you by Marketo
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
TVNZ-NZ Marketing Awards 2017
TVNZ-NZ Marketing Awards 2017
GrownUps
GrownUps
What Keeps You Up At Night
What Keeps You Up At Night
Radio Week
Radio Week
Genius From Elsewhere
Genius From Elsewhere

EightyOne adds LifeDirect and David Reid Homes to its accounts list

  • Advertising
  • January 27, 2017
  • StopPress Team
EightyOne adds LifeDirect and David Reid Homes to its accounts list

Wellington agency EightyOne rounded off 2016 with two account wins; LifeDirect by Trade Me and David Reid Homes.

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voices
Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels
Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing
Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing
Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads
Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads
Gray Matters: social influencers, travel incentives, Brexit and evaluations
Gray Matters: social influencers, travel incentives, Brexit and evaluations
Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019
Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by
Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign
The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend
Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend
Creative Talk with Chris Hancock, Retail Dimension
Creative Talk with Chris Hancock, Retail Dimension
Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer
Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer
When not to target new New Zealanders
When not to target new New Zealanders
Gray Matters: life, diversity, leadership and sky
Gray Matters: life, diversity, leadership and sky
Gray Matters: Radio, boomers, trust and promos
Gray Matters: Radio, boomers, trust and promos
Experience is everything
Experience is everything
Gray matters: microbrands are social brands
Gray matters: microbrands are social brands
Michael Goldthorpe: Are we losing the plot in the uncanny valley?
Michael Goldthorpe: Are we losing the plot in the uncanny valley?
Redefining SEO: Search Experience Optimization
Redefining SEO: Search Experience Optimization
Paul Catmur: The Death of Stalin
Paul Catmur: The Death of Stalin
On agencies, consultancies and bumblebees
On agencies, consultancies and bumblebees
Jack or Jacqueline: What do you know about your customers?
Jack or Jacqueline: What do you know about your customers?
Programmatic Guide: Simon Birkenhead on the power of collaboration
Programmatic Guide: Simon Birkenhead on the power of collaboration
Colleen Ryan: from wolf whistles to Ritson and Sharp
Colleen Ryan: from wolf whistles to Ritson and Sharp
Changing faces of women in advertising
Changing faces of women in advertising
Connon Bray: "The debate was misdirected"
Connon Bray: "The debate was misdirected"
Colleen Ryan explores the balanced diet of marketing
Colleen Ryan explores the balanced diet of marketing
The upside of alienation—Have your say
The upside of alienation—Have your say
Greg Sampson takes a look at the tyranny of absolutes
Greg Sampson takes a look at the tyranny of absolutes
Kiwi Cultural Code #6: Humour
Kiwi Cultural Code #6: Humour
Ben Goodale on the changing landscape of data privacy in NZ
Ben Goodale on the changing landscape of data privacy in NZ
What does it mean to be a New Zealander in 2020?
What does it mean to be a New Zealander in 2020?
Five do’s and don’ts inspired by the Experiential Marketing Summit
Five do’s and don’ts inspired by the Experiential Marketing Summit
The sweet spot between idiot and expert...
The sweet spot between idiot and expert...
Kiwi Cultural Code #4: Social equivalence
Kiwi Cultural Code #4: Social equivalence
Are we automating discrimination?
Are we automating discrimination?
Kiwi Cultural Code #3: a holistic connection to nature
Kiwi Cultural Code #3: a holistic connection to nature
The 2018 Effie Awards Convenor David McIndoe's wise words
The 2018 Effie Awards Convenor David McIndoe's wise words
Kiwi Cultural Code #2: Individuality and self-determination
Kiwi Cultural Code #2: Individuality and self-determination
Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social
Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social
Kiwi Cultural Code #1: earned success
Kiwi Cultural Code #1: earned success
Chaos, marketing and magic
Chaos, marketing and magic
What three years of running a data company has taught me
What three years of running a data company has taught me
Leading with optimism: learnings from New York's most innovative companies
Leading with optimism: learnings from New York's most innovative companies
Don't be everywhere. Be somewhere.
Don't be everywhere. Be somewhere.
Give the model some wit. Said no-one ever.
Give the model some wit. Said no-one ever.
If reading this article makes you tired, you might have a problem
If reading this article makes you tired, you might have a problem
Cambridge Analytica and the good old art of storytelling
Cambridge Analytica and the good old art of storytelling
What's the big deal with the octopus?
What's the big deal with the octopus?
Musings on the state of New Zealand media through an American lens
Musings on the state of New Zealand media through an American lens
Brand with a porpoise: The importance of an authentic brand purpose
Brand with a porpoise: The importance of an authentic brand purpose
Never say 'Never' again
Never say 'Never' again
Why 2018 is the year of experiential marketing
Why 2018 is the year of experiential marketing
People vs Facebook: the beginning of the end for big data?
People vs Facebook: the beginning of the end for big data?
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop
How to manage the Facebook reach collapse
How to manage the Facebook reach collapse
Are you a digital litterbug?
Are you a digital litterbug?
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies
SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes
SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes
Live or die by the digital sword: Customer service in a digital world
Live or die by the digital sword: Customer service in a digital world
Standby for the next wave of branded content
Standby for the next wave of branded content
Brand crushes: lifelong or short term?
Brand crushes: lifelong or short term?
More than a number: gender parity and the media
More than a number: gender parity and the media
Eliminating the gender communications gap with more female creatives
Eliminating the gender communications gap with more female creatives
Cut life admin and your customers will love you
Cut life admin and your customers will love you
You are your own content
You are your own content
Longevity to replace millennials as the new marketing obsession for 2018
Longevity to replace millennials as the new marketing obsession for 2018
A tale of two robots
A tale of two robots
Content marketing is no panacea, but you might be
Content marketing is no panacea, but you might be
What Facebook's news feed change means for marketers
What Facebook's news feed change means for marketers
The great Facebook News Feed change: what you need to know
The great Facebook News Feed change: what you need to know
Damon Stapleton: money, creativity and fun
Damon Stapleton: money, creativity and fun
The importance of culture: why mergers don't always last
The importance of culture: why mergers don't always last
Lessons learnt in rebranding Santa (hypothetically)
Lessons learnt in rebranding Santa (hypothetically)
Regan Hall: The march of the chatbots grows, but should marketers care?
Regan Hall: The march of the chatbots grows, but should marketers care?
Damon Stapleton: The murderer, the shoe brand and creativity
Damon Stapleton: The murderer, the shoe brand and creativity
Steven Giannoulis: the most annoying things about pitching
Steven Giannoulis: the most annoying things about pitching
Lessons from ‘The Most Interesting Man in the World’
Lessons from ‘The Most Interesting Man in the World’
September 21 2012: The day the social media dream died
September 21 2012: The day the social media dream died
Human-centric numbers: there's more to business than making money
Human-centric numbers: there's more to business than making money
Ideas aren't for everyone
Ideas aren't for everyone
Carrick Graham: political influence beyond the election
Carrick Graham: political influence beyond the election
The fine art of influencing customer-centricity
The fine art of influencing customer-centricity
Show me the money
Show me the money
What motivates an ad wanker to become political?
What motivates an ad wanker to become political?
Customers like a little friction in their lives
Customers like a little friction in their lives
Sam Aldred: a tale of two Sky TVs
Sam Aldred: a tale of two Sky TVs
What if the right answer is wrong?
What if the right answer is wrong?
Facebook Watch: the latest player to grapple for the content throne
Facebook Watch: the latest player to grapple for the content throne
A Rockit a day? Why it pays to brand fresh produce
A Rockit a day? Why it pays to brand fresh produce
A zoological tour of automation: beware the duck-billed platypus
A zoological tour of automation: beware the duck-billed platypus
Creating culture starts with listening
Creating culture starts with listening
Memorable experiences need a bit of friction
Memorable experiences need a bit of friction
Amazin’ reviews? Not really
Amazin’ reviews? Not really
Mark Blackham: what Sue Chetwin gets wrong about PR
Mark Blackham: what Sue Chetwin gets wrong about PR
Some moments matter more than others
Some moments matter more than others
They’re talking, we’re listening. what do New Zealanders talk about on social media?
They’re talking, we’re listening. what do New Zealanders talk about on social media?
Reflections on the future of print journalism
Reflections on the future of print journalism
Getting personal with Wellington
Getting personal with Wellington
Millennials are not to blame: why industries need to rethink what's needed
Millennials are not to blame: why industries need to rethink what's needed
Strangers at the Cannes circus
Strangers at the Cannes circus
Why branding is just as important as innovation
Why branding is just as important as innovation
Well spin my fidget, my Pokemon's gone
Well spin my fidget, my Pokemon's gone
The wisdom of taxi drivers
The wisdom of taxi drivers
More sunlight on the dark arts
More sunlight on the dark arts
If you give a shit, show it
If you give a shit, show it
Wearables: not just for gym bunnies
Wearables: not just for gym bunnies
Getting serious about data privacy
Getting serious about data privacy
Marketing is a battle for the consumer's undivided attention
Marketing is a battle for the consumer's undivided attention
Marketers need to become better listeners
Marketers need to become better listeners
So long and thanks for all the krill: why big brands are giving up on whales
So long and thanks for all the krill: why big brands are giving up on whales
Damon Stapleton: Judging D&AD, the hustle and strive
Damon Stapleton: Judging D&AD, the hustle and strive
Nick McFarlane on Hunting the Killer Idea
Nick McFarlane on Hunting the Killer Idea
Typing into Google is so 2016
Typing into Google is so 2016
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Hey planners: you’re fired
Hey planners: you’re fired
The Kool-Aid was strong at Pepsi
The Kool-Aid was strong at Pepsi
How to counter 'The Pit Strategy'
How to counter 'The Pit Strategy'
Fashion: the mouthpiece of cultural change
Fashion: the mouthpiece of cultural change
Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it
Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it
Gender. What’s the issue?
Gender. What’s the issue?
Great ad. Where’s the idea?
Great ad. Where’s the idea?
Does ‘new’ New Zealand make you less New Zealand?
Does ‘new’ New Zealand make you less New Zealand?
Your algorithms lack soul: empathy is the key to better customer experiences
Your algorithms lack soul: empathy is the key to better customer experiences
Purple is the colour of royalty but is the Cadbury crown slipping?
Purple is the colour of royalty but is the Cadbury crown slipping?
Can advertising and marketing make you a better parent?
Can advertising and marketing make you a better parent?
Magic doesn’t happen by magic
Magic doesn’t happen by magic
Moments matter: why customer-centricity doesn't always start with the customer
Moments matter: why customer-centricity doesn't always start with the customer
Millions of women came together for a better world. Advertisers still think they should be doing the dishes
Millions of women came together for a better world. Advertisers still think they should be doing the dishes
Six New Year's resolutions marketers should make in 2017
Six New Year's resolutions marketers should make in 2017
Will fake news lose its power now that we know it exists? Probably not
Will fake news lose its power now that we know it exists? Probably not
The cult of the decent bloke: Paul Catmur on why personality beats policy
The cult of the decent bloke: Paul Catmur on why personality beats policy
Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ
Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ
Are promotional offers really the incentive retailers think they are?
Are promotional offers really the incentive retailers think they are?
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