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Effies 2014: FCB declared most effective agency of the year, Saatchi stages a comeback
Last night, at a sold out event hosted at the Langham, FCB was crowned New Zealand’s most effective agency at the 2014 Effie Awards. And it wasn’t even a close race. With its tally of 94 points, FCB was convincingly ahead of Saatchi & Saatchi in second place on 54 points and Colenso BBDO/Proximity New Zealand in third on 52 points.