Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, it’s flexibility to try new things and what’s in store for its future.
Browsing: Ed Kindred
TVNZ has dubbed Duke its ‘innovation station’ – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to channel’s programmer Ed Kindred about what this means and what he’s doing differently. PLUS: a look at how many Kiwis tuned into the the Paralympics this year.