New Zealand has a special connection to Antarctica, due to a combination of our close proximity, the past efforts of explorers like Edmund Hillary and our ongoing investment into scientific research on, protection of and stake in the icy continent. And, in an effort to draw attention to some of the altruistic, world-leading work the New Zealand Antarctic Research Institute is doing to unlock the secrets of Antarctica and the Southern Ocean, the appropriately named BRR was enlisted to create a new identity.