Welcome to the Media Counsel’s first Media Monitor for 2010. Are we there yet? 2009 was a tough one. So is the economy looking any healthier in 2010? Like someone stealing lentils, we take the pulse.
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)
MediaWorks …
Fresh from its success in dragging Aussies across the ditch to ski, soak and spend, Tourism New Zealand has just launched a new 100% Pure campaign in China.
The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.
The new campaign commenced on September 7 …
Could spring winds finally be blowing to a marketing budget near you?
Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.
The optimism is in stark contrast to …
Times are tough. So how can creative industries survive the recession? Read more >>
Colmar Brunton has been tracking the pulse of the nation for the past three years, and we’re starting to see a more positive outlook from New Zealanders across a whole range of indicators, mirroring the shifts that have been noted recently in the business sector.
People are increasingly positive …