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A million YouTube views? Easy As
Mitre 10 is toasting the success of the online initiatives that form part of its Easy As campaign, designed to make Kiwis more savvy about their DIY projects.
Mitre 10 is toasting the success of the online initiatives that form part of its Easy As campaign, designed to make Kiwis more savvy about their DIY projects.
For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.