Earth Hour 2011 may have only recently wrapped up, but Clemenger BBDO’s ‘Ads In The Dark’ campaign has reaped the rewards for its efforts to draw awareness to last year’s Earth Hour, picking up a silver award in the charity category. The campaign featured popular commercials from Fatso, Instant Kiwi and McDonald’s, previously bathed in full light, being lit by only candlelight. Picking up the only other award in the category, also a silver, was DraftFCB for its ‘Make a friend in real life, not just online’ Facebook app for the SPCA.
Browsing: Earth Hour
Earth Hour is set to take place on 26 March. And, after 2008’s TVC was viewed 1.3 million times on YouTube, it’s launched a new global commercial for the 2011 edition in an effort to increase awareness and get people to take action ‘beyond the hour’.
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual.