Browsing: EA

Madden’s preposterous paean to ’80s action movies

Last year, to launch the Madden 15 video game, EA went to town with a fantastic three-and-a-half minute clip featuring a slap-happy Kevin Hart and Dave Franco battling it out. And to launch the 2016 version, it’s taken it up a notch with a completely over the top fake movie trailer that’s riddled with stars of screen and field.

Movings/Shakings: 13 June

New Radio NZ head, PRINZ announces its top brass, new shopping channel announces a familiar face as chief executive, Media Design School makes a couple of upgrades, AWARD School opens its Auckland doors again, Naked Sydney takes EA games PR biz and Ad2One adds another site to its list.