Browsing: e-commerce

News
NZ Post trumpets the border-crossing powers of YouShop
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Given the growing willingness of Kiwis to pick the fruits offered by international e-commerce, NZ Post has developed YouPost as a means to enable shoppers to get their hands on items even if the stores don’t deliver to New Zealand. And to promote the offering, the organisation has now released a 45-second TVC that tells the story of Dan, a stringed instrument enthusiast, who managed to get his hands on a rare banjo even though the store, located in New Orleans, didn’t deliver to New Zealand.

News
Button madness: big tech players make buying a click away
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The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting ‘buy now’ buttons just about everywhere (those with koumpounophobia are advised to look away now).

News
With this rose, I give you … increased e-commerce sales
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Contestant Matilda Rice may have won the heart of bachelor Arthur Green on The Bachelor NZ, but online clothing retailer The Iconic won the eyeballs of the hit show’s viewers. In a clever retail marketing strategy, the Australian site was the exclusive wardrobe provider of dresses for the rose ceremonies.

News
The Warehouse Group continues its online push with return of Click Madness
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Back in 2005, Cyber Monday kicked off the US and has become the biggest single online shopping day in the country (and possibly helped reduce the numbers of tramplings, brawls and taserings on Black Friday); in China, Singles Day is now the biggest online shopping day of the year worldwide; and a number of other countries have replicated these events. New Zealand has been a little late to this e-commerce party, but, following on from the success of its inaugural Click Madness event last year, The Warehouse Group is set to kick off another one on Friday 13 June.

Opinion
Radio changes stations and social media goes pro
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In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.