Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Given the growing willingness of Kiwis to pick the fruits offered by international e-commerce, NZ Post has developed YouPost as a means to enable shoppers to get their hands on items even if the stores don’t deliver to New Zealand. And to promote the offering, the organisation has now released a 45-second TVC that tells the story of Dan, a stringed instrument enthusiast, who managed to get his hands on a rare banjo even though the store, located in New Orleans, didn’t deliver to New Zealand.
The human psyche is seemingly embedded with an unrelenting draw toward buttons—something illustrated in the exasperation of a parent begging a toddler to leave random switches alone. And this base impulse is something that brands are looking to capitalise on by putting ‘buy now’ buttons just about everywhere (those with koumpounophobia are advised to look away now).
Contestant Matilda Rice may have won the heart of bachelor Arthur Green on The Bachelor NZ, but online clothing retailer The Iconic won the eyeballs of the hit show’s viewers. In a clever retail marketing strategy, the Australian site was the exclusive wardrobe provider of dresses for the rose ceremonies.
While Facebook has largely taken over from postcards as the favoured means of making people jealous of your holiday, you can’t eat a humblebrag. Enter Cookie Time’s Postcard Cookies. Plus: more postcard-related innovation with New Zealand Post’s Ad Card.
New research shows international retailers are chipping away at New Zealand shoppers’ consumer spend, but Kiwi companies finding a way to effectively harness the power of online retailing could add another $34 billion to the economy. And online events like the upcoming Click Monday are doing their bit to get Kiwis spending on local sites.
Nielsen’s latest online retail report has found the number of people shopping online increased by over 100,000 in the last year, which equates to growth of six percent. That means there are now 1.9 million New Zealanders shopping online, or 56 percent of the total online population. Plus: what BNZ’s online retail figures show.
Back in 2005, Cyber Monday kicked off the US and has become the biggest single online shopping day in the country (and possibly helped reduce the numbers of tramplings, brawls and taserings on Black Friday); in China, Singles Day is now the biggest online shopping day of the year worldwide; and a number of other countries have replicated these events. New Zealand has been a little late to this e-commerce party, but, following on from the success of its inaugural Click Madness event last year, The Warehouse Group is set to kick off another one on Friday 13 June.
E-commerce is booming—and it’s becoming increasingly mobile. So domestic retailers will need to invest in this area if they hope to compete with international retailers, writes Geri Ellis.
Online retail sales were down this February compared to last, with a three percent drop making a marked constrast to last February’s five percent gain. And Kiwi buying from offshore website merchants continues to have the jump on domestic players, according to BNZ’s latest monthly stats.
In this installment of Michael Carney’s Marketing Week: What’s the frequency, Kenneth? Big corporates to social media: ‘Hey, you can actually make us money’. So how can New Zealand businesses tap into it? Virtually possible: eWestfield on the cards. Rupert Murdoch begins his paid content experiment in earnest as the timesonline.co.uk closes its doors. Close enough is not good enough when it comes to advertising, as one Christchurch car yard recently found out. Google plans its next assault. This time, music.