articles tagged 'Dunedin'

BrandAid brews a rebrand for Emerson's

  • Advertising
  • October 26, 2017
  • StopPress Team
BrandAid brews a rebrand for Emerson's

With the explosion of craft beer up and down the country, Dunedin’s iconic Emerson’s Brewery felt it needed to bring something fresh to the market, so it called in BrandAid to help with a rebrand.

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The University of Otago gets real about student experiences

  • Advertising
  • July 4, 2017
  • StopPress Team
The University of Otago gets real about student experiences

The University of Otago has rolled out a new 'Only Otago' campaign via Rainger & Rolfe, featuring real students sharing their experiences of student life in Dunedin.

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BrandAid focuses on Dunedin's scenery and local characters to attract Kiwi tourists

  • Marketing
  • May 22, 2015
  • Holly Bagge
BrandAid focuses on Dunedin's scenery and local characters to attract Kiwi tourists

Dunedin-based agency Brandaid and young production company ‘Two Bearded Men’ have created a new video for Enterprise Dunedin, and unlike many other videos about Dunedin, has steered well away from student life (and student revelry), focusing instead on the people and gems of the city.

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Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Human traffic: Otago students put carpet through its paces

  • Advertising
  • May 5, 2014
  • Ben Fahy
Human traffic: Otago students put carpet through its paces

In recent years, The University of Otago has been trying to move away from what it sees as the negative student stereotypes of binge drinking, couch-burning and filthy flats. Of course, those elements of the student culture tend to be quite a drawcard for many Kiwi young'uns hoping to embark on a journey of mind expansion/erosion and a major reason a large number of them fly over a range of other institutions of learning to live and learn in Dunedin. And Godfrey Hirst and Feltex carpets have embraced some those stereotypes with an experiment that aims show off the qualities of its 'student proof carpet'.

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Pity the fools who aren't down with Gigatown

  • PopPress
  • November 7, 2013
  • StopPress Team
Pity the fools who aren't down with Gigatown

Gigatowners trying to be crowned the winners of Chorus' initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Aiming small: why Dunedin is blowing its own business trumpet

  • Marketing
  • July 2, 2013
  • Ben Fahy
Aiming small: why Dunedin is blowing its own business trumpet

Town branding is a difficult nut to crack, with many attempts coming off as desperate and nigh-on dishonest. But for the past few years since launching its new gothic identity via Projector Media, Dunedin has been doing a pretty good job of it. And, as part of its new push to become ‘one of the world’s great small cities’ within ten years, the next phase of its campaign consists of showcasing some of the city's under-the-radar business success stories.

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I am the new Dunedin

  • Advertising
  • October 18, 2010
  • Ben Fahy
I am the new Dunedin

Regional branding efforts and their associated tourism pushes often have a whiff of desperation about them. But there seems to have been a coming of age in New Zealand recently, with some solid and distinctly uncringeworthy new marketing initiatives from Wellington, Christchurch and, most recently, Dunedin, which has just launched its new brand with an outdoor and online campaign.

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