articles tagged 'Duncan Arthur'

Inside KPEX: an eye on the future

  • In association with KPEX
  • March 15, 2016
  • StopPress Team
Inside KPEX: an eye on the future

Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.

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Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED

  • Media
  • October 8, 2015
  • Damien Venuto
Four of New Zealand's biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED

In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers' online properties. So will this give the local players the scale to compete with Facebook and Google's respective ad exchanges?

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