The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
Marketing, advertising & media intelligence
Dulux and Assignment Group had a lesson in te reo Māori after facing criticism for mispronouncing place names in a new 'Dulux Colours of New Zealand' campaign before re-recording it.
Raise a glass for Dulux, Rebel Sport, Rodney Wayne, New Zealand Transport Agency and Blunt Umbrellas.
Paint manufacturer Dulux has appointed Assignment Group to work on its creative account in the local market on a specific project. (Updated)
Briscoes scoops up Colmar Brunton’s most impactful ad award of 2015 for its family-geared Christmas spot
Briscoes' 'Xmas' ad took out the top spot in Colmar Brunton's overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the 'most enjoyable' and 'most persuasive' ads respectively.
DIY battle month: Dulux beats Gilrose Finance and Valspar to claim October's Ad Impact award—UPDATED
Dulux has won Colmar Brunton’s Ad impact award for October with its 'colour view 'TV spot, which demonstrates the ease of using the company’s app to experiment with alternate colour selections without having to whip out the paintbrush.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Bread with "no nasties" wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.
Dulux New Zealand has just launched a new TVC and it’s a toe-tapping, hand-clapping wee number. The 30-second ad, developed by Clemenger BBDO and shot by Finch, centres on a catchy tune and features a wide range of home-dwellers (even babies) changing up their décor with a clap of the hands.
Plaudits for HPA, Dulux, Y&R and ASB this week.
Monteith's time traveller, Westpac's human ATM and Dulux's DoC hut love FTW.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Some see the National Government's 'Conservation for Prosperity' mantra as oxymoronic. But whatever your thoughts on the approach, it's clear that public/private relationships will become an increasingly common funding model for the Department of Conservation. And Dulux has followed on from Air New Zealand and signed up for a three year $1.5 million deal that will see it provide a total of 54,000 litres of paint to keep the department's huts, buildings and assets looking their best.
Father Time gets with the programme, John Lewis and the Kiwi connection, AA Insurance keeps on sorting, Dulux channels Muto, Mountain Dew goes 3D, and Freeview shares some love.
The Dulux colours of New Zealand promotion, which asked Kiwis to send in pics of their region with the promise they might end up on TV, was pretty classy. And Clemenger BBDO and The Sweet Shop have maintained that momentum with a new ad for its Weathershield range that blurs the lines between the real and the fantastic with a combination of handcrafted and computer animation.