Browsing: Dulcolax

A turd’s point of view

Constipation can be stressful but what about from the turd’s point of view, tucked up inside you? McCann Health in Shanghai had this very thought when they created this ad for laxatives, which ran in Singapore newspapers and bus shelters. “Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s,” McCann Health says.