Over the summer, Lipton took a four storey canvas slide to some of the country’s summer hotspots, like Homegrown Wellington, Otago Uni’s O-Week, and Sounds in the Sun. And the digital and social aspects of the sLIPTONslide campaign have earned PHDIQ Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award.
DraftFCB’s What’s My Number? campaign for the Electricity Authority won big at the RSVP and Nexus Awards recently and it’s added to what could be a big haul this year by taking out the 2011 Yahoo! New Zealand Digital Strategy Award in Auckland last night.
DrafFCB’s had a pretty good year on the awards front. Hell, it even helped to halt inflation with its ‘What’s My Number’ campaign for the Electricity Authority. And that campaign has won Yahoo!’s Q3 Digital Strategy award, following on from a win earlier in the year for its BMW Summer Sale campaign.
Spark PHDIQ has taken out the third quarter round of the Yahoo!Xtra Digital Strategy Awards for its Unilever Sunsilk Co-creations campaign, which the judges—Yahoo!Xtra’s Laura Maxwell-Hansen, Mohawk Media’s Helen Baxter and guest judge Gavin Pook, Red Bull’s marketing manager—felt succeeded in re-launching the brand through a range of digital channels and firmly established it as an expert in hair care.
Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand’s new charity promotion, DraftFCB’s tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom’s new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.