Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Marketing, advertising & media intelligence
Two entertaining PSAs for HPA and Maritime NZ, shock tactics from EQC and some clever use of video from Burger King get the festive baubles this week.
HPA and DraftFCB's ultra cringey dad pulls out all the moves to alert parents to upcoming alcohol law changes
We're big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young'uns.
While most Kiwi boaties now carry life jackets on their vessel, they're only worn 70 percent of the time, largely due to an erroneous belief that they’ll be able to whip them out and put them on if they get into trouble. So Maritime NZ and DraftFCB have attempted to illustrate the ridiculousness of the carrying-but-not-wearing scenario by harnessing the immense power of the ‘80s buddy cop drama.
From next year, the CAANZ Media Awards will be replaced by the revamped Beacon Awards, which in addition to featuring a new name will also have a new digs and a flash new look.
The voices that were sent to the Moon as part of Dr Who’s 50th anniversary celebrations have made a safe return to planet Earth and can now be heard at the Moonbouncer website.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In 2013, the students enrolled at Media Design School and AUT Adschool caught the attention of several leading agencies with work that was not only creative but also commercially viable. So impressed were the bigwigs in attendance at the end-of-year shows that they swooped in and hired several of the young bloods shortly after the event.
Earlier this month, DraftFCB sent Dr Who fans’ voices to moon, and now, to continue the 50th birthday celebrations of the popular TV show, the agency has launched an online time machine that sends viewers spiralling through the history of the interwebs.
BMW's promotion of the new X5 is a case study in why there's no substitute for local — and for getting hands on in our country air, complete with a whiff of dung.
Colenso BBDO nails a couple more agency of the year titles, Driving Dogs takes Best in Show at Caples—UPDATED
Ad awards season is pretty much over for another year, but there were a few more announcements over the weekend, and once again Kiwi agencies and clients did very well, with DraftFCB's Driving Dogs taking Best in Show at the Caples and Colenso BBDO taking most awarded agency at both Caples and Digital Asia Awrds.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To celebrate the 50th anniversary of Doctor Who, DraftFCB has came up with a campaign for Prime that enabled fans of the show to send an audio transmission of their voices on a voyage to the moon. UPDATE: feedback from DraftFCB about the campaign.
DraftFCB has had a stellar year in 2013 and a few of its award-winning campaigns seem to be the kind that inspire the 'I wish we'd thought of that' phenomenon among competing agencies. That marks a change from previous years when it wasn't quite as highly regarded for its creative output. But it's tough to imagine its new Paper Plus campaign featuring anthropomorphic rapping presents will sit in that category.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand's top workplaces.
When it rains it pours, and new business is pouring all over Colenso BBDO at the moment, with the latest addition to its growing roster being George Weston Foods.