articles tagged 'DraftFCB'

TVCs of the Week: 1 April

  • TVC of the Week
  • April 1, 2014
  • Ben Fahy
TVCs of the Week: 1 April

Sports, flags and eggs get the nod this week.

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No more Draft: adland's love of acronyms continues as new FCB brand unveiled

  • Advertising
  • March 11, 2014
  • Ben Fahy
No more Draft: adland's love of acronyms continues as new FCB brand unveiled

DraftFCB is no more, with Carter Murray, the 39-year-old global chief executive of the Interpublic-owned network, announcing this morning that it has changed its name to FCB.

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Clemenger and Colenso dominate Axis Awards, but biggest applause goes to Sandy Moore

  • Awards
  • March 7, 2014
  • Damien Venuto
Clemenger and Colenso dominate Axis Awards, but biggest applause goes to Sandy Moore

Last night's Axis Awards, hosted by Newstalk ZB's Andrew Dickens at the Viaduct events centre, delivered a plush showcase of the country's best creative talent for the 34th year in a row. The theme for this year's edition was 'share the love,' and this was certainly a sentiment that all 800 people in attendance embraced as smiles around the room were as ubiquitous as celebratory drinks. Here's a rundown of how the event went.

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

  • Awards
  • February 28, 2014
  • Damien Venuto
Colenso BBDO/Proximity and iSite Media do a lot of walking at the Direct Marketing Awards

Last night's 26th edition of the annual NZ Direct Marketing Awards at Auckland's Langham Hotel was a lavish affair, which was hosted by comedian Ben Hurley and the Marketing Association's chief executive Sue McCarty, who recently resigned from her position. In total 41 different awards were handed out over the course of the event, and by the end of the night the attendees from Colenso BBDO/Proximity and iSite Media must've had tired legs due to the number of times they were called to the stage.

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TVCs of the Week: 25 February

  • TVC of the Week
  • February 25, 2014
  • Ben Fahy
TVCs of the Week: 25 February

Clink your glasses for Holden's heart racing, Vodafone's period drama, Hallenstein's kaleidoscope and Whittaker's chocolate art.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Whybin\TBWA campaign draws a line between rugby pros and novices

  • Advertising
  • February 21, 2014
  • Damien Venuto
Whybin\TBWA campaign draws a line between rugby pros and novices

Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN's creative account.

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Foodstuffs capitalises on anti-Aussie supermarket sentiment

  • Advertising
  • February 19, 2014
  • Ben Fahy
Foodstuffs capitalises on anti-Aussie supermarket sentiment

Following the decision of the two big Aussie supermarkets, Coles and Woolworths, to remove New Zealand-produced goods from their house brand labels and Shane Jones' request for a Commerce Commission investigation into the way Progressive Enterprises treats its suppliers (and the inevitable Facebook campaign asking Kiwis to boycott the company), Foodstuffs has taken the opportunity to remind the nation that the big brands under its umbrella—Pak 'n Save and New World—are full-blown Kiwi.

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Capturing minds: DraftFCB puts twist on matters of the heart

  • Advertising
  • February 17, 2014
  • StopPress Team
Capturing minds: DraftFCB puts twist on matters of the heart

DraftFCB's campaign for the Neurological Foundation was as much about capturing minds as hearts as it seized on Valentine's Day to tell people about the true source of love. The foundation is a partner in the upcoming Brain Week which raises money for brain research.

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Creative love substituted for creative competition as Axis finalists announced

  • Advertising
  • February 10, 2014
  • StopPress Team
Creative love substituted for creative competition as Axis finalists announced

The creative love may have been shared in the call for entries campaign, but now the creative competition begins, because the 2014 Axis finalists have been announced and Colenso BBDO/Proximity is in a familiar position atop the list with 56 nods, followed closely by DraftFCB on 54, DDB on 37 and Saatchi & Saatchi on 30. Plus: Clemenger BBDO's new Axis logo.

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Lorde so popular even ad gets a gong, True follows suit for cricket

  • Advertising
  • February 10, 2014
  • StopPress Team
Lorde so popular even ad gets a gong, True follows suit for cricket

Lorde's letter of thanks to fans in the lead up to last month's Grammy Awards and her Auckland Laneway makeup gig was the judge's pick for January's News Works Ad of the Month. And they reckon it wouldn't have worked in any other medium except the venerable newspaper.

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TVCs of the Week: 4 February

  • TVC of the Week
  • February 4, 2014
  • Ben Fahy
TVCs of the Week: 4 February

Raunchy bread, time-travelling mascots and banal questions make the grade this week.

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Adshel unveils Surf Life Saving NZ summer appeal poster

  • Outdoor
  • January 28, 2014
  • Damien Venuto
Adshel unveils Surf Life Saving NZ summer appeal poster

Adshel has unveiled a new summer appeal poster based on Colenso BBDO's idea that won the Creative Challenge in 2012. The new poster was initially meant to employ DraftFCB's winning concept from last year's competition, but the agency could not complete the poster in time for the summer appeal. Fortunately, Running with Scissors (the agency that currently holds the Surf Life Saving account) stepped in to update Colenso's concept.

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DraftFCB drops Sony MP3 player into water — UPDATED

  • PR
  • January 21, 2014
  • Damien Venuto
DraftFCB drops Sony MP3 player into water — UPDATED

Rather than adopting the shock-inspired approach, DraftFCB has instead chosen to use a PR stunt to show off the utility of the new Sony waterproof MP3 player. The Auckland-based agency dropped the product into a bottle of water and then placed it in vending machines located in areas where the target market would be likely to pass them.

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The Year in Review: Regan Grafton and Tony Clewett

  • Year in Review brought to you by Marsden Inch
  • January 1, 2014
  • StopPress Team
The Year in Review: Regan Grafton and Tony Clewett

DraftFCB ended 2012 with the much--loved Driving Dogs campaign, and in 2013 the agency continued in this good vein of creative form by producing a range of memorable ads. In addition to sending voices to the moon for Dr Who's 50th, DraftFCB also encouraged Kiwis to say "no more beersies," introduced us to the cringey cool dad and revisited the over-the-top antics that pervaded '80s action films. Given that it's been a good year for the team at DraftFCB, it comes as no surprise the executive creative directors Regan Grafton and Tony Clewett had a bit of fun when sharing their thoughts on the last 12 months.

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Adshel jingles the bells and whistles with Vodafone Christmas poster

  • Advertising
  • December 19, 2013
  • StopPress Team
Adshel jingles the bells and whistles with Vodafone Christmas poster

Vodafone has made the most of Adshel's Immerse product, which uses EL (electroluminscent) paper to give the impression of a Christmas tree lit with neon. The campaign with Spark PHD and DraftFCB saw the poster illuminate in different parts, with an animation sequence creating the neon sign effect.

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