DraftFCB creatives Freddie Coltart and Matt Williams have taken out the October Orca award for their Inside Voice campaign for youth mentor organisation Brothers In Arms. The pair won the award for the same client last July before leaving Ogilvy for Draft.
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DDB and DraftFCB were each awarded a point for their recent entries into the Newsworks ‘ad of the month’ competition. This moves DDB above Ogilvy to top of the Agency League table, with DraftFCB now sitting in fifth on two points.
Vampires have been a part of fictionalised culture for some time now. From Bram Stoker’s 1897 novel Dracula, to the fuzzier Count von Count in Sesame Street, and heroine Buffy the Vampire Slayer, humans seem endeared with the idea of blood sucking creatures roaming the earth. But popular culture seems to now, more than ever, be entranced by the mythology of these fanged creatures. There’s The Vampire Diaries, movie series Twilight and you may have been unfortunate enough to catch the movie preview for, wait for it, Abraham Lincoln, Vampire Hunter. Which is why the folks at DraftFCB are keen to make sure their billboard for the new series of Prime’s True Blood differentiates the show from the rest of the teen-vampire genre.
PHDIQ wins Yahoo! New Zealand Digital Strategy Award, and in doing so, finally knocks Draft FCB off its winning streak.
It is out with the old, and in with the new, in another exciting installment of “Who Goes Where?” TV3 loses feisty reporter Mihi Forbes to Maori TV, VENA NZ snaffles Grant Hyland from VIM, all the news from Fuse, NZ Geographic gets taken over internally – ouchies, a large benign growth in Traffic leads to Parnell relocation, viva la VivaKi, Botica Butler Raudon PR joins the Oriella stable, and this year’s new black – please welcome Tangerine Tango, soon to be seen everywhere.
Having picked up a bronze at the recent AWARD awards, DraftFCB has gone one better at the Axis, this time picking up two silvers in the Magazine Single category for some crafty interpretations of takeaway food in the wild. The first came for its ‘Fries’ print ad and the other for its ‘Kebab’ print ad, both part of its ‘Eating Out’ campaign for Prime TV’s Man vs Wild. The ‘Eating Out’ campaign snagged another silver for DraftFCB in the Magazine Campaign category and DDB picked up a bronze for its ‘Newman/Davis/Noland’ campaign for Sky.
Genesis Energy and DraftFCB have laughed in the face of conventional filmic wisdom by choosing to work with animals (and even the children of animals) in a new TVC that shows its rather dextrous and “ever-popular pukeko stars” painting a pedestrian crossing to help keep the neighbourhood chicks safe *awwwww*.
DraftFCB and Pacific Blue’s ‘Happy Flying’ campaign, which features some of the airline’s cabin crew and pilots frolicking in the aisles and singing an aviation-themed remix of the world’s most sickening tune, the Macarena, has been voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference in Singapore.
The Newspaper Advertising Bureau has made up for a mediocre November in the Newspaper Ad of the Month competition by announcing a double whammee, with DDB’s Sky TV Arts Channel ‘Jackson Pollock’ concept taking the December title and DraftFCB’s latest in the artwork series for Robert Harris coffee winning January’s round.
Feast your festive peepers on the StopPress Christmas goodie bag, which is filled to the brim with an array of newsy delights.
There were undoubtedly quite a few advertising and marcomms eyeballs focused on Prime TV last night as series three of Mad Men kicked off.
And while all the regular characters were present and correct, some observant viewers may have noticed a new addition to the line-up: DraftFCB
The NZ EFFIE Awards finalists have been announced. Coming up trumps this year is DDB with 10 nominees. Colenso BBDO has nine but counting entries by Clemenger BBDO and Colenso & AIM Proximity makes the group total 14. Saatchi fares well with nine offerings in the ring. There are also multiple …