Browsing: Dr Seuss

From fusty to frivolous: DraftFCB gives National Bank a Dr Seuss-inspired refresh

DraftFCB snatched the National Bank account off Clemenger BBDO in October last year and since then, industry chinstrokers have been eagerly awaiting the fruits of the new relationship. Well, the new, zany, big budget, weirdly patriotic TVC epic has finally hit the shelves and it’s an interesting—and entertaining—evolution to a banking brand that’s long been seen as a fairly serious one.