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Westpac and .99 focus on the little things for annual Chopper Appeal

The Westpac rescue helicopters have saved thousands of lives in New Zealand. But saving those lives doesn’t come cheap (in fact, it costs around $4 million a year to fund a three-crew 24/7 immediate-response team). And despite the ongoing support of principal sponsor Westpac and other partners, the assistance of the public is also crucial to help keep them flying, so this year’s fundraising campaign by .99 aims to remind Kiwis that every donation is valuable regardless of its size, just like the equipment inside each helicopter.