Early next month Kiwis will be celebrating Father’s Day. The one time of the year where dads (if they’re lucky) they will get toast in bed, maybe some chocolate and hopefully a lashing of affection and appreciation from the family. This is also the time when a lot of dad-inclusive advertising comes out, often promoting things like lawn mowers and DIY renovation equipment. But the idea of the dad is changing, and gradually this is being reflected in our advertising. Dad is no longer just into power tools, he also likes staying in and reading books with the kids, cooking and taking on what has traditionally been considered ‘feminine’ roles. Here’s Getty Images’ vice president of creative content’s take on the evolution of the dad and what this shows about our shifting perceptions.
Following in the footsteps of Dove and Always, iNature Skincare has released a new video that makes a profound statement about beauty by asking a group of ordinary people a simple question. To produce the four-minute clip, which has already gone viral, iNature collaborated with the Jubilee Project and asked a series of 50 people across the age spectrum what the one thing is that they would change about their bodies. And although the clip navigates well-worn territory, it’s worth watching just to see the creative responses the kids come up with.
Hungarian pop singer Csemer Boglarka has undergone a live Photoshop face transplant for her new music video. And although such uses of Photoshop are by no means new or original, the way in which it is done in this video is particularly impressive. All the changes made to Boglarka’s face are effected while she is singing her new song.
The Advertising Standards Authority has upheld complaints over a Dove Hair care ad which said 90 percent of Kiwi women recommended Dove Hair Care; and another about a Radio Hauraki billboard that showed drive show host Matt Heath giving passers by the big finger.
Lynda Brendish wrote a piece about Dove’s Real Beauty campaign celebrating the sentiment of empowerment but criticising the parent company Unilever. Plenty of others have found reasons to criticise, too (for example, featuring traditionally attractive white women and showing women as their own worst enemy rather than the sexist society they live in). But what about the men, you ask? Well, here’s a brilliant parody of the campaign showing how they have a very different problem.
Dove’s ‘Real Beauty Sketches’ campaign has hit the mark, says Lynda Brendish. But Dove’s parent company Unilever still has some improving to do.
As the magazine sector’s revenue from sales keeps shrinking, publishers are increasingly looking to make up the shortfall by moving their brands into meat-space (and greasing up the paymasters with creative advertising solutions). And, following on from ACP’s successful 30 Days of Fashion and Beauty last year, it has just launched the next iteration of the scheme with 30 Days of Health and Wellbeing, “a cross-platform editorial and advertising initiative designed to promote health awareness and physical and emotional wellbeing”.