Browsing: DoubleFish

News
Powershop partners with menacing dictator
By

Powershop has a thing for dictators. The company’s previous ad campaigns have featured Saddam Hussein, Kim Jong Il and Kim Jong-Un. The company apologised for offending people with its ‘Chairman Mao’ campaign, which featured Mao Tse Tung, a man who had millions of people killed.

News
Memes and Mao collide as Powershop goes Gangnam Style
By

David Cameron, Barak Obama and John Key have all been seen dancing Psy’s Gangnam Style and Ban Ki-Moon has hailed it as a “force for world peace”. Now Powershop and DoubleFish are using it to sell electricity, with hot new band Mao Tse Tung and the Great Leap Forward performing Gangnam For Freedom as part of its long-running ‘Same Power, Different Attitude’ campaign.

News
Of mice and money: Sorted sends out a new financial message
By

The wise spokesrodent for sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now and the website is renowned as one of the best financial literacy programmes in the world. New Zealand’s love affair with debt appears to be declining slightly, but there’s still plenty of work to be done and plenty of gaps in the educational process. And, with the help of GSL Network, DoubleFish and Yukfoo, the newly refreshed and renamed Commission for Financial Literacy and Retirement Income has launched the first phase of a new campaign that hopes to get the punters planning. 

News
The power of the force: does Powershop’s latest ad cross the line?
By

Powershop’s ‘Same Power, Different Attitude’ campaign by DoubleFish was well-received by the StopPressers when it was launched in July. And, while some offense and distress led to the images of Kim Jong Il and Saddam Hussein being removed from the campaign, it’s continued down a similar creative path with its follow-up ads. But we received an email from a reader wondering if its latest effort had also gone a bit too far.