We were thinking of what approach to take when looking at KFC and their Double Down. The ridiculously effective campaign that proved any PR is good PR managed to run some stores out of bacon (we are presuming it’s real bacon), some stores to have queues outside and some stores probably with broken toilets.
But after looking at the most popular trends on Twitter in New Zealand, aside from seeing #doubledown at number four, something that stood out was the number one trend which had a “promoted” badge next to it. That trend? #McDFrozen.