Product and company rebrands are an almost-daily occurrence across the industry, but redesigning a political party is a rarer task, usually restricted to an election year. And as Double Denim and designer Jarred Bishop recently learnt, tinkering with a political brand carries great weight.
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With International Women’s Day just around the corner, the New Zealand Council of Trade Unions, with support from some prominent Kiwi women and members of the public, is fighting for the pay gap to finally come to a close in a ‘Treat Her Right’ campaign by Double Denim.
New(ish) kid on the block, Flick Electric, has launched a quirky new campaign highlighting its point of difference from other power companies, which features a few familiar faces.