Browsing: Dot loves Data

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Try, try and try again: what analysis of the All Blacks’ chances at the RWC can teach businesses about big data
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Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

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Inside: Dot
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Apparently, data is the new oil. But, just like oil, data needs to be refined to be useful. And Dot, a ten-strong Wellington company that mixes analytics with storytelling is doing just that in an effort to find influencers, reduce churn and even beat the bookies.