Last Thursday Doritos released ‘Rainbow’ Doritos in support of LGBT teens, which were available to every person who donated to Dan Savage’s ‘It Gets Better Project’. The cheesy rainbow snacks sold out in just two days.
Newcastle Brown Ale has already attempted to hijack Dorito’s Crash the Super Bowl campaign, the crowd-sourced ad competition. And global advocacy group Sum of Us has followed suit by releasing a parody ad showing that a penchant for corn chips is impacting the rainforests of Asia.
Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos “Crash the Superbowl’ competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn’t make the final cut, the five shortlisted entries are definitely worth a watch.
Every year, Doritos, the tortilla chip producer owned by PepsiCo, hosts a competition that gives fans the chance to create an advert that will appear during the brand-loaded Superbowl. Previously, this competition was only open to entrants in the United States, but this year the restrictions were lifted, thereby giving a team of Kiwis the chance to enter.
Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Chrysler courted controversy and won kudos for a two-minute Super Bowl advertisement that was less a car sales pitch than a rousing political message in election year. Chrysler ignored the unwritten rules of Super Bowl advertising – to be brief and funny, for the second year in a row. But it was still voted best ad of the event. Volkswagen’s The Dog Strikes Back was a distant second and M&M’s dancing candy ad polled third (results here).
Wammo, Pound & Mash returns this week with a look at the democratisation of creativity as a promotional tool. And some top billboard efforts from DDB for Spartacus.
Catching the eye this week, the wee orange electoral roll man is back for another round in a pretty cool numerical and alphabet-themed campaign; the Doritos ads out of Australia look set to resonate with your typical corn chip eater; the All Blacks get stuck into some Coke Zero (inside word: Dan Carter sucks Coke in the ad but didn’t swallow during the filming); Allison’s Pantry ramps up the cheese; and the new Sorbent ad is a pretty good effort in this category (much like this ad for Sorbent toilet paper in Aussie).