Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump's successful campaign.
Marketing, advertising & media intelligence
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.
Mexican brewery Cerveza Cucapá has responded to Donald Trump's wall rhetoric in the most entertaining way: by tricking the politician's supporters into funding a fiesta.
Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
A satirical billboard with a cartoon of Jesus’ crucifixion, featuring the ever-controversial Donald Trump, was stolen from outside St Luke’s Presbyterian Church in Auckland on Thursday, the day before Christians remembered the death of Jesus.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Donald Trump's hair is holding on tight in the latest effort to take the mickey out of the presidential candidate.
The New Zealand Lotteries commission recently roped in Donald Trump to be the frontman for a Big Wednesday promotion. The winner and a few friends get to live like him for a week (presumably being forced to put squirrels on their heads for veracity's sake) and, if his busy schedule allows, they'll even get to meet him (presumably licking the filth from his gold-plated shoes). So, to honour the business magnate, we want you to come up with a catchy new slogan for The Don and his vast portfolio.
The Don (not the delicious Japanese meal, but the funny-haired American business tycoon), is currently gracing a range of New Zealand media channels to promote the New Zealand Lotteries Commission's latest Big Wednesday prize. And everyone wants to know how much he got paid.