Dominic Corry sits down with Jeremy O’Brien, the TVNZ head of sales, to discuss the scale of branded content and how it goes beyond programme integration. They place emphasis on the different forms of branded content and give tips on how to effectively incorporate a brand into a programme.
Browsing: Dominic Corry
The first instalment of TVNZ’s Future Now series, which aims to showcase some of the company’s big broadcasting brains, Dominic Corry interviewed head of digital Tom Cotter to find out how technology was changing the face of TV. And next on the list is Andrew Shaw, the straight-shooting general manager of commissioning, production and acquisitions, who waxes lyrical about TV content trends and the reinvestment in high concept, cinematic drama series in the US.
TVNZ has produced the first instalment of its Future Now series, which features a selection of talented humans from inside the building talking about some of the trends in media here and overseas—and, importantly, what they mean for local advertisers and viewers. To kick things off, film critic and entertainment writer Dominic Corry quizzes Tom Cotter, TVNZ’s general manager of digital media, on the way technology is affecting how, when and where we view our content.