Browsing: doggelganger

Dog days: Colenso BBDO wipes the floor with AXIS goldrush

Bathed in the green hue of ’70s inspired laser body scanners and violated by the sight of Leigh Hart’s velour one piece, 750-ish adfolk ventured down to the Viaduct Events Centre last night to watch Colenso BBDO’s Doggelganger campaign for Pedigree repeat Yellow Chocolate’s performance last year by taking the Grand, Titanium and Interactive AXIS. But, as is usually the case, the awards weren’t without some controversy. 

The Year in Review: Claudia Macdonald

There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the number of brands using experiential marketing in their campaigns. So who better to spill the beans on 2011 than Claudia Macdonald, managing director of PR, events and experiential agency Mango and a founding member of the CAANZ Marcomms Leadership Group.