articles tagged 'disruption'

The power of print: five ways to capture audience attention

  • StopPress + TSA Limited
  • November 30, 2017
  • TSA Limited
The power of print: five ways to capture audience attention

Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.

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'Reputation is built on trust and a focus on the customer relationship' says Mark Cameron

  • Opinion
  • May 4, 2016
  • Mark Cameron
'Reputation is built on trust and a focus on the customer relationship' says Mark Cameron

The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.

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TNS with three tips on how to stay ahead of the marketing game in an ever-evolving world

  • In association with TNS
  • March 30, 2016
  • Jonathan Sinton
TNS with three tips on how to stay ahead of the marketing game in an ever-evolving world

How can brands get ahead of the curve in today’s disrupted world? Marketers have myriad options when it comes to spending time and money to keep up with new dynamics of consumer behaviour but how can they prioritise efforts to target the right opportunities? In its annual Connected Life study, research agency TNS identified a number of opportunities to focus those efforts. Here are its top three.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Valspar weaves its brand through Sunday magazine—UPDATED

  • Media
  • October 7, 2015
  • Damien Venuto
Valspar weaves its brand through Sunday magazine—UPDATED

In addition to performing a cameo on TVNZ show Reno Rumble and taking over the Herald homepage with an interactive ad, Kevin and Donna also made an appearance in Sunday magazine as part of an execution that saw the Valspar brand integrated across numerous pages.

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A message from Barrack Obama

  • PopPress
  • September 10, 2015
  • StopPress Team
A message from Barrack Obama

In an effort to draw attention to continued murder of humanitarian aid workers, Action Against Hunger has released a moving campaign that features a young boy called Barrack Obama calling on world leaders to provide support to the aid workers who are trying their best to feed those caught up in the misery of war.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?

  • Tinker Taylor
  • September 10, 2015
  • Dean Taylor
Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?
(Image credit: https://www.youtube.com/watch?v=Sh11i976xCw)

Contagion's Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.

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In with the rapidly growing new: can your company compete with the 'exponential organisation'?

  • Technology
  • August 4, 2015
  • Nikki Mandow
In with the rapidly growing new: can your company compete with the 'exponential organisation'?

Business speakers are often stimulating, sometimes boring. Often entertaining, sometimes worthy. Rarely is a speaker overwhelming. But listening to Silicon Valley strategist and entrepreneur Salim Ismail is just that. And he believes many companies are woefully incapable of adapting to a world where almost unimaginable growth trajectories are becoming the norm.

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