Over the course of the last week, the nation’s major supermarket chains have been embroiled in a discount battle that the Herald has dubbed ‘bread wars’. The first shots of this this retail skirmish were fired on 17 July, when Countdown dropped the price of its budget white bread from $1.48 to only $1, a discount that was immediately promoted via radio and television advertisements under the ‘Price Lockdown’ banner that has been giving Kiwis reduced prices since October last year. On the very day that Countdown dropped its bread prices, New World released a similar campaign and shortly thereafter Pak ‘n Save did the same. And this effectively served as the next phase of a back-and-forth discount battle that has seen both Foodstuffs and Countdown taking aim at each other in numerous campaigns.
Countdown and Foodstuffs continue the tit-for-tat discount banter