Browsing: directory

Local tech company Gopher burrows into Google

While Google’s AdWords scheme has taken plenty of wind out of the sails of print media—and traditional directory services—here and around the world, one thing Google lacks is the sales force on the ground to sell to the small to medium enterprises that make up such a big chunk of the economy. So, to remedy that, it partners up with resellers and New Zealand-based tech company Gopher has become the third local company alongside Yellow and Localist to be named as a Google AdWords premier SME partner.