articles tagged 'direct'

Marketing needs a memory

  • Marketing
  • May 15, 2015
  • Andy Bell
Marketing needs a memory

Rapp's Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.

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Simpler than it seems: Joseph Silk on using technology effectively

  • Advertising
  • April 20, 2015
  • Joseph Silk
Simpler than it seems: Joseph Silk on using technology effectively

Digital innovations might be proliferating and making communication easier, but Chemistry Interaction's Joseph Silk argues that how we use these new tools will determine how successful they are in marketing.

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Colenso BBDO/Proximity on top as NZ Direct Marketing awards finalists announced

  • Direct
  • November 28, 2014
  • StopPress Team
Colenso BBDO/Proximity on top as NZ Direct Marketing awards finalists announced

The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Cookie Time heads online, bakes up personalised edible postcards

  • E-commerce
  • November 20, 2014
  • StopPress Team
Cookie Time heads online, bakes up personalised edible postcards

While Facebook has largely taken over from postcards as the favoured means of making people jealous of your holiday, you can't eat a humblebrag. Enter Cookie Time's Postcard Cookies. Plus: more postcard-related innovation with New Zealand Post's Ad Card.

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Fuji Xerox and Republik campaign has models walking down catwalks, printers walking out doors—UPDATED

  • Direct
  • October 14, 2014
  • Jessy Edwards
Fuji Xerox and Republik campaign has models walking down catwalks, printers walking out doors—UPDATED

Republik’s new campaign for Fuji Xerox New Zealand had it achieve the highest international sales figures at launch for the new Versant 2100 digital printing press. So how did the campaign engage the print industry?

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Twenty ups its insurance quota with Asteron Life win

  • Advertising
  • April 1, 2014
  • StopPress Team
Twenty ups its insurance quota with Asteron Life win

Direct and digital agency Twenty already has a sizeable insurance client, and it's added another after winning the Asteron Life account after a competitive pitch.

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Loves me? Loves me not? Clemenger Group agencies lead the field at finalist stage of NZDM Awards

  • Direct
  • November 29, 2013
  • StopPress Team
Loves me? Loves me not? Clemenger Group agencies lead the field at finalist stage of NZDM Awards

The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.

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Affinity ID celebrates its fifth birthday, adds two big names to help drive growth—UPDATED

  • Advertising
  • October 29, 2013
  • Ben Fahy
Affinity ID celebrates its fifth birthday, adds two big names to help drive growth—UPDATED

Affinity ID kicked off in 2008 when Geoff Cooper and Angela Day took the agency into private ownership from the Clemenger Group. It began life with 27 staff and has grown to almost 80 digital specialists across a range of disciplines. And it has added two more big names to its board and senior management team, with Nigel Tutt joining as group general manager and Roger Shepherd joining as an independent director.

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News Works Rookie marketer of the year: Jess Hall, Farmers

  • TVNZ-NZ Marketing Awards
  • October 22, 2013
  • StopPress Team
News Works Rookie marketer of the year: Jess Hall, Farmers
Photo: Paul Statham

Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.

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Pick returns to New Zealand in senior Colenso BBDO/Proximity role

  • Advertising
  • September 26, 2013
  • StopPress Team
Pick returns to New Zealand in senior Colenso BBDO/Proximity role

He's an "integrated, digital and direct creative heavyweight" who's renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.

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Orangebox hits double figures, profits from the direct resurgence

  • Direct
  • August 29, 2013
  • Ben Fahy
Orangebox hits double figures, profits from the direct resurgence

Direct mail is undergoing something of a renaissance at the moment and was up 16 percent to $58 million in the latest ASA ad spend stats. And Orangebox, which has just celebrated its tenth anniversary, is happily riding that wave.

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JWT heats up some Ford sauce, catches the eye of HQ with 'The Passengers'

  • Advertising
  • August 29, 2013
  • Ben Fahy
JWT heats up some Ford sauce, catches the eye of HQ with 'The Passengers'

How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you're Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.

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Adapt or be ignored: how digital trends are shifting the goalposts of email marketing

  • Direct
  • August 19, 2013
  • StopPress Team
Adapt or be ignored: how digital trends are shifting the goalposts of email marketing

Matt Westerman, resident digital engagement specialist at Ubiquity, looks at some of the burgeoning digital trends overseas and how they might impact on email marketing strategies in New Zealand.

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Fuji Xerox and Republik take flight to showcase the possibilities of digital printing

  • Advertorial
  • August 19, 2013
  • StopPress Team
Fuji Xerox and Republik take flight to showcase the possibilities of digital printing

Republik and Fuji Xerox brought a bit of creativity to the world of digital printing a couple of years back with its impressive Fujikistan campaign, which won a host of awards and helped sell plenty of colour presses. And the pair have continued that trend with an impressive aviation-themed campaign to launch its wide format range of digital printing presses.

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For the love of paper: Twenty, Tuatara and BNZ

  • Direct
  • August 6, 2013
  • Ben Fahy
For the love of paper: Twenty, Tuatara and BNZ

Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post's recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.

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