Rapp's Andy Bell argues that many organisations suffer from a version of global amnesia, which means that customers constantly have to re-tell the same stories.
Marketing, advertising & media intelligence
Digital innovations might be proliferating and making communication easier, but Chemistry Interaction's Joseph Silk argues that how we use these new tools will determine how successful they are in marketing.
The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight.
While Facebook has largely taken over from postcards as the favoured means of making people jealous of your holiday, you can't eat a humblebrag. Enter Cookie Time's Postcard Cookies. Plus: more postcard-related innovation with New Zealand Post's Ad Card.
Fuji Xerox and Republik campaign has models walking down catwalks, printers walking out doors—UPDATED
Republik’s new campaign for Fuji Xerox New Zealand had it achieve the highest international sales figures at launch for the new Versant 2100 digital printing press. So how did the campaign engage the print industry?
Direct and digital agency Twenty already has a sizeable insurance client, and it's added another after winning the Asteron Life account after a competitive pitch.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
Affinity ID kicked off in 2008 when Geoff Cooper and Angela Day took the agency into private ownership from the Clemenger Group. It began life with 27 staff and has grown to almost 80 digital specialists across a range of disciplines. And it has added two more big names to its board and senior management team, with Nigel Tutt joining as group general manager and Roger Shepherd joining as an independent director.
Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.
He's an "integrated, digital and direct creative heavyweight" who's renowned as one of the nicest guys in advertising and, after three years in New York, Wayne Pick is returning to New Zealand in the role of creative director at Colenso BBDO/Proximity Auckland.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Direct mail is undergoing something of a renaissance at the moment and was up 16 percent to $58 million in the latest ASA ad spend stats. And Orangebox, which has just celebrated its tenth anniversary, is happily riding that wave.
How do you showcase the power of a car without reverting to shots of driving on winding mountain roads? If you're Ford and JWT, you create a very hot, limited edition chilli sauce and place the bottles in trendy Mexican restaurants, burger joints where car clubs meet up on cruise nights and food carts at motorsport tracks. PLUS: JWT celebrates its bumpat from Ford global.
Matt Westerman, resident digital engagement specialist at Ubiquity, looks at some of the burgeoning digital trends overseas and how they might impact on email marketing strategies in New Zealand.
Republik and Fuji Xerox brought a bit of creativity to the world of digital printing a couple of years back with its impressive Fujikistan campaign, which won a host of awards and helped sell plenty of colour presses. And the pair have continued that trend with an impressive aviation-themed campaign to launch its wide format range of digital printing presses.
Paper has had a pretty rough time of it recently, with big printing company closures, publishers haemorrhaging cash and direct mail struggling to get the same amount of attention that other ‘sexier’ channels like online or TV get, despite NZ Post's recent study into its effectiveness. But advances in printing technology mean there are a number of creative possibilities now available, and a few recent Kiwi examples have caught our eye.