The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
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Last night, the New Zealand Direct Marketing Awards again celebrated the best examples of direct marketing in the industry. And it proved quite a fruitful night for the Clemenger Group as JustOne/.99 and Colenso BBDO/Proximity walked away with impressive hauls. PLUS: JustOne/.99 managing partner Amy Watson breaks her toe during over-zealous celebration.
Kiwi entries in the Direct Marketing category have been shortlisted in 11 sub-categories, with FCB up for three Lions, Saatchi & Saatchi up for two, DDB up for two, Colenso up for two, and Y&R and Whybin\TBWA\DAN up for one each.
Rainger Connect and Rolfe Limited have merged to form a new agency called Rainger & Rolfe. Managing partners Ant Rainger and Jen Rolfe have each left their respective offices in favour of a new digs in Parnell, which now brings 10 staff members and about a dozen key clients under the same roof.
The way traditional telcos work, you’d imagine a mobile phone network with tens of thousands of customers would have a call centre to service the inevitable service issues and enquiries. Not Giffgaff, the UK-based mobile virtual network operator that broke the traditional Telco mould by creating an entirely online service that puts much of the power into the hands of its customers. And fronting the member experience arm of the company is Kiwi lass Claire Kavanagh, who was in town last week for the Marketing Association’s Direct Marketing event. We managed to steal a moment of her time between speakers to have a chat about the unique Giffgaff model and ask whether it could be done in New Zealand.
Coca-Cola South Pacific, giffgaff and comparethemarket.com from the UK, KidZania from the US and Digital Alchemy from Australia arrive next week to spill the beans to New Zealand marketers on how they’ve harnessed modern direct marketing to take their businesses to another level.