articles tagged 'Direct'

You've got (effective) mail, says NZ Post study

  • Direct
  • July 16, 2013
  • Ben Fahy
You've got (effective) mail, says NZ Post study

Direct mail doesn’t tend to get the same level of attention that other ‘sexier’ channels like online or TV get. But according to the ASA ad spend figures for 2012, it's on the rise, with addressed mail up 16 percent to $58 million. So why the increase? And is it effective? NZ Post and Key Research attempted to find out.

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Doggelganger gets another big bone

  • Advertising
  • October 18, 2012
  • StopPress Team
Doggelganger gets another big bone

It's the web app that keeps on winning, and after numerous awards for Colenso BBDO and Mars Pedigree's 'Doggelganger', it's added another prestigious trophy to the cabinet: The Diamond Award at the Direct Marketing Association's International Echo Awards.

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.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED

  • Advertising
  • March 15, 2012
  • Ben Fahy
.99 makes cuts after big account losses, as justONE shown the door at BNZ—UPDATED

After BNZ's parent bank NAB recently shoulder-tapped Clemenger Group and asked Colenso BBDO to hop into bed with BNZ, Westpac was pushed out onto the floor and swiftly put its account up for pitch. At present, the Clemenger-owned .99, which recently had to show around 15 staff the door after the loss of Air New Zealand and Vodafone to DraftFCB, is Westpac's retail agency but this new regional alignment and other agency changes for BNZ means it might be pretty tough to keep it that way. 

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Big company, personal thanks: Rapp Tribal and Telecom canvas customers

  • Advertising
  • February 15, 2012
  • Ben Fahy
Big company, personal thanks: Rapp Tribal and Telecom canvas customers

Consumers generally aren't too enamoured with large corporate entities, even less so in this climate of occupation. And Telecom, with its monopolistic heritage and less than enviable recent track record, is looking for all the love it can get. So, in an effort to show that it isn't just a faceless corporation and really does care about its customers, its direct agency Rapp Tribal came up with a creative way for the employees of one of the country's biggest companies to show their thanks.

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Colenso leads Caples finalists, wins big at Digital Media Awards Asia

  • Advertising
  • November 28, 2011
  • StopPress Team
Colenso leads Caples finalists, wins big at Digital Media Awards Asia

The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

justONE gets personal with two new accounts

  • Advertising
  • November 15, 2011
  • StopPress Team
justONE gets personal with two new accounts

1-1, CRM and loyalty agency justONE is on a bit of a roll at the moment and, following on from the big launch of the long-awaited Farmers Club, it has picked up two new juicy bits of below-the-line business: Ziera shoes and Mercury Energy. 

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Rapp Tribal hunts for dream-team, rings Bell

  • Advertising
  • October 19, 2011
  • StopPress Team
Rapp Tribal hunts for dream-team, rings Bell

In the latest example of the ongoing hostage swapping drama between DDB Group and Clemenger, DDB Group's direct and digital arm Rapp Tribal has appointed AIM Proximity general manager, Colenso head of integration and 'reality hacker' Andy Bell as its new general manager. 

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Good to go: AIM Proximity's digital doyen departs to take up global role

  • Advertising
  • April 27, 2011
  • Ben Fahy
Good to go: AIM Proximity's digital doyen departs to take up global role

First Brent Smart left his managing director role at Colenso BBDO for a plum posting at the BBDO mothership in San Fran. Now Adam Good is following suit, with the AIM Proximity Auckland chief executive and Clemenger Group Australasian director of digital innovation resigning from his posts to take up the role of executive vice president of Proximity Worldwide.

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In praise of envelopes

  • News
  • November 16, 2010
  • StopPress Team
In praise of envelopes

It's a celebration of creativity where the humble envelope is given a chance to shine. And tomorrow night at Deus ex Machina in Auckland, with Kiwi pop star and t-shirt dealer Dave Gibson on MC duties, the winners of the 2010 Art Of The Envelope Awards will be announced. So without further ado, here are some glamour shots of the stellar finalists who are in the running for both booty and bragging points.

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AIM Proximity and TVNZ butcher latest Ondemand campaign

  • Advertising
  • October 3, 2010
  • StopPress Team
AIM Proximity and TVNZ butcher latest Ondemand campaign

It brings a whole new meaning to the phrase 'meat pack': AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

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Wellywood outfits revel in international DM accolade

  • Marketing
  • September 9, 2010
  • StopPress Team
Wellywood outfits revel in international DM accolade

Loyalty New Zealand and Datam have flown the creative Wellington flag overseas, winning the hotly contested direct mail (DM) category in the Asia Pacific and Japan HP Digital Print Awards for the Fly Buys Points Summary mailing.

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Sharing that Special moment, creating those Special memories

  • Advertising
  • June 22, 2010
  • StopPress Team
Sharing that Special moment, creating those Special memories

Big news came through yesterday that Kingsland indie agency Special Group had picked up the extremely coveted Grand Prix award in the Direct category at the Cannes Lions. Sadly, the Special Groupies were too busy doing actual work back in New Zealand and couldn't get to Cannes to pick up the trophy, wallow in glory and revel in the fact that they were among the world's best. But Our Maan in Cannes was.

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