articles tagged 'digital'

Looking back to go forward: Marketing’s digital evolution – an experiment needing a real revolution

  • Opinion
  • June 6, 2017
  • Tim Gregory
Looking back to go forward: Marketing’s digital evolution – an experiment needing a real revolution

From banner ads to crowdcultures, TRA's Tim Gregory takes a historic perspective at what's worked and what's hasn't in digital marketing.

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ASA's annual ad spend figures return after one-year hiatus (with a few changes)

  • Advertising
  • May 2, 2017
  • Erin McKenzie
ASA's annual ad spend figures return after one-year hiatus (with a few changes)
2016 advertising revenue

After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.

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Tourism Ticker, the tourism industry's latest source for news

  • Media
  • April 21, 2017
  • Jihee Junn
Tourism Ticker, the tourism industry's latest source for news

It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

From two to nine: KBR celebrates its growth with a brand refresh

  • Advertising
  • March 23, 2017
  • StopPress Team
From two to nine: KBR celebrates its growth with a brand refresh

Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there's still more to come.

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A home for them all: MediaWorks creates an online hub for its radio content

  • Media
  • December 6, 2016
  • StopPress Team
A home for them all: MediaWorks creates an online hub for its radio content

MediaWorks' radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that's set to go live in January.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Recruitment ads targeted at 'passive job seekers' could help employers avoid a mountain of irrelevant CVs

  • Tech
  • November 28, 2016
  • StopPress Team
Recruitment ads targeted at 'passive job seekers' could help employers avoid a mountain of irrelevant CVs

The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.

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How out-of-home advertisers are looking to solve the audience measurement dilemma

  • Advertising
  • November 28, 2016
  • Erin McKenzie
How out-of-home advertisers are looking to solve the audience measurement dilemma

Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.

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Ad spend at record high: TV remains on top while digital increases rate of growth

  • Advertising
  • November 23, 2016
  • Erin McKenzie
Ad spend at record high: TV remains on top while digital increases rate of growth

Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.

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TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

  • Media
  • October 3, 2016
  • Erin McKenzie
TVNZ's Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young'uns

Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.

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Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers

  • Advertising
  • September 16, 2016
  • StopPress Team
Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers

oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.

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Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

  • Advertising
  • September 9, 2016
  • StopPress Team
Interactive ad spend Q2: digital and programmatic set records, search and directories continue to dominate

The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.

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The great outdoors: Adshel gets creative with chips and real estate

  • Advertising
  • August 3, 2016
  • StopPress Team
The great outdoors: Adshel gets creative with chips and real estate

Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.

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By the grace of 4G: Vodafone puts Mad Mike’s life in the hands of its network

  • Advertising
  • July 22, 2016
  • Damien Venuto
By the grace of 4G: Vodafone puts Mad Mike’s life in the hands of its network

Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.

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The Kiwi company with an $85 million price tag: the story behind Online Republic

  • Search
  • June 8, 2016
  • Sim Ahmed
The Kiwi company with an $85 million price tag: the story behind Online Republic

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).

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Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

  • Survey
  • March 30, 2016
  • Erin McKenzie
Nielsen's latest multi-screen report shows Kiwis aren't throwing out their television sets yet

As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.

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