Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital’s rapid growth has yet to overtake TV’s share of the dollar.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
The latest IAB/PwC Online Advertising Report shows interactive advertising spend in this year’s second quarter was up across all sectors, growing to $218.76 million, with programmatic and digital achieving the highest figures to date.
Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.
Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.
Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.
As the number of screens we own rises and content that was once limited to the TV spreads its way across new platforms, it appears ye olde faithful television is remaining resilient with Kiwis yet to avert their eyes entirely according to the latest New Zealand multi-screen report by Nielsen.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
FCB digital strategy director Dan West believes our love affair with AI might lead to a very banal existence for humans.
While virtual reality and other tech trinkets will attract all the attention this year, Element Digital founder Kevin Fitzsimons reckons customer experience should remain a priority to marketers looking to keep their customers satisfied.
Because digital has become ubiquitous and a normalised part of everyday life, some are questioning whether we still need specialist digital agencies. Andrew Hawley defends his kind.
The Warehouse is getting into the Christmas spirit by jumping on the bandwagon of random acts of kindness campaigns.
This year’s edition of ad:tech again saw some of the most influential members of the industry assemble for a day of brain expansion/occasional brain explosion. And as part of its sponsorship of the event, NZME has delved into the back catalogues and uncovered some fantastic footage showing a panel of speakers (with a remarkable resemblance to several current NZME radio personalities) sharing their thoughts on the future of the video game industry. In addition to sensational graphics and a great example of a sweater on the shoulders, the clip provided scintillating debate, as well as some classic contrarian opining by one speaker.
A big chunk of Resn’s business comes from working with international brands, and plenty of that work has ended up winning international web design awards. That trend has continued after the website it built recently to help tell the tale of Subaru of America’s environmental legacy took out two site of the month awards.
Trampers can now traverse New Zealand from the comfort of their living rooms, beds or wherever they plug in their computers after the country’s Great Walks were added to Google’s Street View.
This week, Bauer launched the latest addition to its revamped digital arsenal in the shape of the new Women’s Weekly website. So we chatted to the media company’s head of digital Michael Fuyala about how the rollout of the new digital properties is going, what he expects for the latest title and which advertisers have already been attracted to the various online properties.
The latest wave of transformative digital services has the potential to change lives to an extent far beyond the disruption caused by the previous two waves, desktop web in the 1990s and mobile in the 2000s, says Accenture Interactive’s Michael Buckley.
The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while the total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.
ASB previously put its clients to work by getting them to accumulate as many likes as possible in return for lower mortgage rates. And for its latest campaign, the bank is again giving some of its customers control of how low their interest rates might go—but this time they have to sweat for it. As part of its ‘Run Down Your Rate’ competition, the bank has selected ten customers who will be able to run down their interest rates during the ASB Auckland Marathon.
As a still-nascent format, digital video can be a confusing realm for brands to navigate. So is it all it’s cracked up to be? And if it is, then what? Facebook video or YouTube? Long form or short form? DIY or through a publisher? Pre-roll or standalone? Fortunately, Lynda Brendish has done some of the legwork for you.
TNS presented the results from its Connected Life 2015 survey on Friday. And, speaking at the event, Jacqueline Smart, head of planning at JWT, said brands had developed an unhealthy obsession with getting customers to participate in marketing campaigns. PLUS: TNS’ Ian Wentworth on how to get consumers to spend more and The Warehouse’s Craig Jordan on why the lines between ecommerce and retail don’t exist anymore.
To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves make those crossing the road more visible when the streets are dark.
There’s a whole heap of money flowing into digital media at the moment—and that pot just seems to keep getting bigger. But there are a fair few concerns being raised about whether that money is being spent wisely, whether it’s due to bot fraud, dodgy metrics or viewability issues. Recently, one of the world’s most powerful ad men, Sir Martin Sorrell, said he thought the pendulum had swung too far towards digital and it was time for marketers to reconsider the effectiveness of traditional media (which seemed to warm the hearts of many harried publishers and broadcasters). And in New York during Ad Week celebrations, the US outdoor industry body has launched a clever campaign making the same argument by pointing out that digital has a reality problem.
There’s automation for almost every aspect of marketing these days. So is there still room for human creativity? Damien Venuto ventures into the ad tech factory.
While e-commerce only contributes a small percentage of sales to the overall revenue of the retail industry, Ogilvy managing director Paul Manning argues the influence of digital can’t be emphasised enough. With shoppable content, personalisation and real-time customer service becoming increasingly common, digital touchpoints often serve as important links to the final purchase—and this is only set to become more prominent as the industry evolves.
Over the past few years, social media has become an enormous part of the lives of many. Studies show we spend hours online per day, and much of this time is spent perusing Facebook, Twitter, Instagram and the like. And apart from stalking old school friends who have become more successful than you, or (for some) discovering what Kim K’s latest move is, these have also become platforms for people to openly share their views, exercise their right to free speech, and learn what others think about relevant and important issues. This activity on social media has led to many news publishers embedding tweets in their online stories, or further, basing an entire story around a strong public reaction to a tweet. So, we decided to ask ‘why?’
Since taking his post as the head of Facebook in New Zealand, Spencer Bailey has become accustomed to fielding questions about when Facebook-owned photo-sharing app Instagram would be opened to advertisers in the local market. Asked how many times he’s had to sidestep the question since April, he gives a wry smile and says: “Just a few times … every week.” Well, the wait is finally over. Facebook has announced that advertising will now be available to Kiwi advertisers on Instagram.
Since 1964, Kashin, the ASB moneybox, has been an inhabitant of countless Kiwi homes, serving as a tool used by parents to teach their kids about the value of money. However, at a time when coins have become something of a rarity, Kashin was becoming a largely unused anachronism—a white elephant, if you will. So, in response, ASB and Saatchi & Saatchi have given Kashin a digital makeover and introduced a new moneybox called Clever Kash.
McDonald’s is having a reasonably rough time of it at the moment, with falling sales in some of its bigger markets and more trouble brewing with those pesky, transparency-seeking, provenance-loving, fast-casual fans known as millennials not really lovin’ it as much as they once did. But it’s trying to change and, as a recent campaign in Australia shows, it’s trying to be ‘very unMcDonald’s’, whether it’s through the launch of premium burgers, new branding, clever packaging or global days of creativity. It’s also looking to recruit digitally savvy staff as it aims to bring “a start-up mindset to one of the world’s largest and most iconic brands” and, in an ad on LinkedIn, it seems to have attempted to illustrate what it thinks those staff might look like.