Browsing: digital

News
SMI figures: total agency spend exceeds $1 billion in 2017
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2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

Opinion
You are your own content
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Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.

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