New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.
We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
One year on from the launch of Yahoo Platforms, we talk to head of sales Arnaud Calonne about New Zealand uptake of digital advertising and where there’s still room to grow.
A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
Toyota and Saatchi & Saatchi have taken a look at what can go wrong when two things are alike in a campaign to promote its genuine parts.