Browsing: Digital Universe

It’s official: we’re hyper-connected Kiwis

Roy Morgan data from the last five-and-a-half years is hard evidence of the tech behaviour we see in ourselves and others – like difficulty surviving without our mobile devices, the growing popularity of online shopping and the slow death of the desktop and the home landline.

Roy Morgan blasts off with nine key trends of the digital universe

As more technologies emerge and are adopted with ever increasing rapidity by ‘connected consumers’, Roy Morgan has connected all the dots with The Digital Universe. Pip Elliott shares nine key trends from the study to show how the exponentially expanding range of touchpoints is affecting New Zealanders’ media consumption, shopping habits, socialisation and expectations.