Browsing: Digital survey

Young & Shand take nation’s digital marketing pulse, large growth diagnosed

Late last year, up-and-coming digital agency Young & Shand asked 150 New Zealand chief executives and marketing managers about their organisations’ spending intentions and planned commitments to digital marketing in 2011. And while the results showed there’s no doubt Kiwi businesses see digital as an integral aspect of the marketing mix, there still appears to be an unwillingness to splash too much e-cash.