Browsing: digital signage

Ngage sees digital signage coming of age

There’s been plenty happening in the digital signage space recently. Prices for screens are coming down, big global players are making big orders and digital-out-of-home is responsible for a lot of the growth in outdoor sector around the world. APN Outdoor just launched the country’s first digital billboards in Auckland. And Ngage is also riding that wave, with a recent roll-out of digital signage across the BP network and some big projects on the go.

Seeing signs: a how-to guide to ‘place-based media’

It’s about time we faced up to reality. We have a burgeoning digital signage industry in Australia and New Zealand that’s set to become part of a $2 billion global industry, but there are a great many confused brands and retailers. Recent Trans-Tasman research conducted by n.gage has uncovered 71 percent of brands and retailers are willing to look at digital signage models if they can understand the return on investment. However, a staggering 86 percent felt trans Tasman digital signage companies, on the whole, were not addressing digital signage from a holistic business viewpoint. So just how do we help these brands and retailers assess the role of digital signage at retail?