articles tagged 'digital marketing'

Served but not seen: how the industry is dealing with the issue of viewability

  • Media
  • September 24, 2015
  • Damien Venuto
Served but not seen: how the industry is dealing with the issue of viewability

Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is a completely different issue. StopPress looks at how industry is dealing with the issue of viewability.

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Rise of the machines: Spark's Kate Thomas on shifting spend, expanding social and developing ideas

  • Rise of the machines
  • May 7, 2015
  • StopPress Team
Rise of the machines: Spark's Kate Thomas on shifting spend, expanding social and developing ideas

Ever since Spark unveiled its new brand, it has worked hard to redefine itself as an innovative and nimble organisation capable of appealing to Kiwis across all demographics. And given that many within its target market are shifting their media consumption to the digital space, this has seen Spark follow the audience by releasing some major digital plays over the last year. And Kate Thomas, a senior communications manager at the telco, says this is only the start of the journey.

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Ubiquity's guide to avoiding digital leaks

  • Digital
  • February 6, 2011
  • Nathalie Morris
Ubiquity's guide to avoiding digital leaks

As the world becomes increasingly digital, marketers everywhere continue to grapple with the thorny issues around digital marketing. Thankfully, the knowledgeable folk from Ubiquity are here to help you navigate the treacherous e-waters. So, every two months we'll be running a Q+A to answer all your burning questions about digital marketing (send topic suggestions to editor@stoppress.co.nz). To get the ball rolling, some sage advice on how to ensure the security of your customer information, a topic that’s been getting a bit of press recently thanks to Telecom, AA and others.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Going digital: boffins' brains picked on how to get organisational buy-in

  • Digital
  • August 25, 2010
  • Ben Fahy
Going digital: boffins' brains picked on how to get organisational buy-in

The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it's still considered by many to be a rather intimidating, mysterious realm, it's not surprising to find that the marcomms community can't get enough of that educational digital stuff. As such, the Marketing Association/Jericho's Brainy Breakfast gathered together a few of the country's successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.

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Kiwi brings Westfield UK into digital age

  • Marketing
  • October 26, 2009
  • Frances Chan
Kiwi brings Westfield UK into digital age

Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK. Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year ...

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Future bright for digital agency in UK

  • News
  • October 8, 2009
  • Frances Chan
Future bright for digital agency in UK

In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete. Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in ...

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Google: now we'll fix yer crappy display ads

  • Advertising
  • September 20, 2009
  • Vincent Heeringa

Google has released  DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads. Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces. When was ...

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TiVo deal: it all depends on content

  • News
  • September 18, 2009
  • Vincent Heeringa
TiVo deal: it all depends on content

The TiVo deal is a biggie for Telecom and TVNZ/Hybrid. But are the two big boys bullying customers into buying boxes for their own boon? We put some questions to Richard Betts, technology expert and Tone magazine contributor; and to Michael Carney, media supremo at The Media Counsel. Why ...

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Money can buy you Facebook friends

  • Marketing
  • September 15, 2009
  • Frances Chan
Money can buy you Facebook friends

Are you one of those sad sacks that has a Facebook profile but no friends to talk to? Now Aussie advertising and promotions company uSocial.net is selling friends for Facebook users. Building a fan base has never been easier – you can buy packages of up to 5,000 or ...

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Free digital seminar: first in, first served

  • Events
  • September 7, 2009
  • Frances Chan
Free digital seminar: first in, first served

How’s your digital fitness? Are you struggling with sit-ups when you could be burning fat and reinventing yourself on a super-duper cross trainer? Digital marketing is here to stay and it’s about time you learnt all the tools to create a brand presence on the web that lasts ...

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Blog moves in mysterious ways

  • Events
  • September 3, 2009
  • Frances Chan

This Saturday is also a holy day for the School of Theology and Bible Society New Zealand. The organisers are holding a seminar to explore the impact of the internet on Christian communication, marketing and spiritual networking. A panel of local theologians and Heidi Campbell from Texas A&M University ...

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