What will be the most in-demand marketing capabilities and technologies by 2025? And what metrics do marketing leaders believe they are most likely to be measured on by the middle of the next decade?
Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is completely different issue.
Ever since Spark unveiled its new brand, it has worked hard to redefine itself as an innovative and nimble organisation capable of appealing to Kiwis across all demographics. And given that many within its target market are shifting their media consumption to the digital space, this has seen Spark follow the audience by releasing some major digital plays over the last year. And Kate Thomas, a senior communications manager at the telco, says this is only the start of the journey.
As the world becomes increasingly digital, marketers everywhere continue to grapple with the thorny issues around digital marketing. Thankfully, the knowledgeable folk from Ubiquity are here to help you navigate the treacherous e-waters. So, every two months we’ll be running a Q+A to answer all your burning questions about digital marketing (send topic suggestions to [email protected]). To get the ball rolling, some sage advice on how to ensure the security of your customer information, a topic that’s been getting a bit of press recently thanks to Telecom, AA and others.
The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it’s still considered by many to be a rather intimidating, mysterious realm, it’s not surprising to find that the marcomms community can’t get enough of that educational digital stuff. As such, the Marketing Association/Jericho’s Brainy Breakfast gathered together a few of the country’s successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.
Welcome to the third installment of our Export Figures series on NZers cracking the whip overseas in advertising and marketing. This week we meet Sarah Lukins, head of digital marketing for Westfield UK.
Lukins left NZ in 1997 with an MA in Art History, and planned to do a two-year …
In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.
Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …
Google has released DoubleClick Ad Exchange, a new advertising service aimed at improving online display ads.
Like many of us in the online media business, Google has been concerned about the ineffectiveness of online display advertising, especially the declining value of banner, skyscraper and rectangle spaces.
When was …
The TiVo deal is a biggie for Telecom and TVNZ/Hybrid. But are the two big boys bullying customers into buying boxes for their own boon? We put some questions to Richard Betts, technology expert and Tone magazine contributor; and to Michael Carney, media supremo at The Media Counsel.
Why …
Are you one of those sad sacks that has a Facebook profile but no friends to talk to? Now Aussie advertising and promotions company uSocial.net is selling friends for Facebook users.
Building a fan base has never been easier – you can buy packages of up to 5,000 or …
How’s your digital fitness? Are you struggling with sit-ups when you could be burning fat and reinventing yourself on a super-duper cross trainer? Digital marketing is here to stay and it’s about time you learnt all the tools to create a brand presence on the web that lasts …
This Saturday is also a holy day for the School of Theology and Bible Society New Zealand. The organisers are holding a seminar to explore the impact of the internet on Christian communication, marketing and spiritual networking.
A panel of local theologians and Heidi Campbell from Texas A&M University …